There are a few things which are a must in order to guarantee success in network marketing and a fresh supply of network marketing leads is one of them. A vitally useful aspect of a fresh supply of leads is them being targeted and looking for information in your particular field.
But “fresh supply” is the key phrase here. Where do you get a constant batch of leads coming into your funnel from? One place is a lead generating company and there are many such places out there which sell generic leads to network marketers.
These companies know that a steady flow of leads is vital to a person’s success in network marketing and they work diligently to provide this resource. They provide packaged leads depending on the buyer’s preference and can be anywhere from fifteen to thousands of leads.
But one of the downfalls of the lead companies is that you don’t know the quality of the leads. Meaning, the leads being sold from the companies could be looking for information from any type of business not just the network marketing field and this will require a lot of sorting and sifting. Some of the prospects you contact may not be familiar with network marketing or even worse, dislike network marketing. Who knows?
The other way to generate leads is by your own efforts and probably the best way to keep your funnel high with responsive leads. The internet is a good media for you to generate leads. Because of its vastness, you will never run out of people to network with and you can tailor your marketing efforts so that you are primarily networking with network marketers, people who are familiar with network marketing, or who want to know more about it. This type of targeted marketing is ideal because it saves you a lot of time.
The second reason for generating your own batch of leads is cost. Sorting and sifting through leads purchased from lead companies can become quite costly. For example…if you order a batch of two hundred leads for $375 there are no guarantees that you will get any response from any of those 200 and because you need a continuous stream of prospects in your funnel, next month you will have to do the same. With your own lead generating system though, your biggest cost will be the system itself.
Another benefit in being the lead generator is the fact that you have full control over what questions you ask potential prospects. These questions could be essential for you if you are doing massive lead generating marketing and want to focus your efforts only on the right people. These questions will also help you connect with prospects more quickly and effectively once you decide to reach out to them.
More savvy marketers have found ways to get the prospects to contact them. Just think of that, instead of you spending time dialing potential business partners they are calling you for more information or wanting to be a part of your business.
Start now generating your own leads so that you can have time for other business building task.
www.EarlThomasJr.com
Tuesday, December 25, 2007
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment